While sharing her experience at the Zuckerberg Institute, Debbie reveals the key components that every pitch deck must contain in order to raise funds like the pros. From defining your market, product and founders to focusing on the minimum viable product, she outlines what every entrepreneur should know.
ZUCKERBERG INSTITUTE RECAP: CREATING THE PERFECT PITCH DECK
–Zuckerberg Institute is a network for entrepreneurs from all over the world. Teaches
Company culture aligned to your core values. Teaches how to manage people. You must connect personally with those around you.
GROWING YOUR COMPANY STARTS WITH YOUR PERSONAL GROWTH
-Your core values and your company core values must be aligned. Your company cannot grow unless you experience personal growth. Take your personal growth to your team.
“The Myth of the Nice Girl” by Fran Hauser
“Pick Three: You Can Have It All (Just Not Every Day)” by Randi Zuckerberg
-With all the commitments you have daily to family, friends, work, etc., you can only do three a day.
YOUR PITCH DECK MUST INCLUDE: MARKET, PRODUCT, FOUNDERS
-When you are raising funds, you are pitching your idea to potential investors, it must include:
-Market: Provide clear market research and data, statistics and why there is a need
-Product: What are you creating? Focus on the MVP (Minimum Viable Product), what is the one main thing
-Founders: They look for experience. Why are you the right person to run this company?
DO A GAP ANALYSIS: FIND OUT WHAT YOU LACK
-Potential funders will look for the gaps in what you lack.
-Have advisors and consultants that fill those gaps
-Why is this investment necessary now? If it is an emerging market, why now? If there is competition, why are you better?
DEFINE YOUR COMPETITIVE ADVANTAGE
-What sets you apart from the competition. Define the “White Space.” If you are creating a business that is a completely new market or has no competition, why should it exist?
-Angel Investors: They invest in early ideas, early adopters
-Venture Capitalists: A type of private equity, a form of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth.
DEFINE YOUR CORE TEAM
-Explain how and why your specific skillset is valuable and necessary for this specific idea or product.
YOUR TEAM SHOULD BE ONE OF THE FIRST PITCH DECK SLIDES
-This establishes credibility and the team is critical to the success of any business or product.
ASK PERMISSION BEFORE ADDING YOUR ADVISORS NAMES TO YOUR PITCH DECK
-Have a clear understanding with your mentor(s), advisor(s) that you want to include their name in your pitch deck before doing so.
PEOPLE INVEST IN PEOPLE MORE THAN PRODUCT
-Research your investors before you pitch to them. When you meet with them, you will know about them. This allows you to be yourself and they will appreciate that you did this.
BE PERSONABLE, AUTHENTIC, YOURSELF
-No one wants to work with someone unapproachable or unfriendly.
HIGHLIGHT THE KEY RISKS OF YOUR IDEA
-You must address all the risks involved with your idea because any potential funders will certainly know that. What will you do to mitigate those risks? What tools are currently in place to mitigate those risks? Include the financials.
WHAT IS YOUR CUSTOMER ACQUISITION STRATEGY
-Who is your audience? What is the avatar? What is the plan to acquire those customers? Is it business to business (B2B), Business to Consumer (B2C)
WHEN PRESENTING YOUR PITCH DECK
-Start with a story or anecdote that relates it to a personal level
CONTINUE TO TELL YOUR STORY: PEOPLE INVEST IN YOU
-Always tell your story throughout your presentation and tell it always. Whether it is how to bounce back. For example, Corey Peterson told the story of his childhood. Investors want to be able to add value to you, they may like you as a person, but the idea may not resonate with
YOUR PITCH DECK SHOULD BE NO MORE THAN 10 SLIDES
-Your pitch deck should be no more than 10 slides. If you need to include more information, include an appendix. Be precise with the presentation.
FOLLOW UP WITH A THANK YOU NOTE
-Even if they don’t invest, follow up with a handwritten thank you note. Don’t lose momentum. If you tell the investor you are going to send them
HAVE 2 DIFFERENT FORMATS OF YOUR PITCH DECK
–Less elaborate version: Short version you can use when meeting face to face
–More detailed version: This one is used to email to investors. Also, include a summary if you email your pitch deck.
SURROUND YOURSELF WITH OTHERS WHO HELP YOU GROW
WHAT VALUE CAN YOU ADD
-Not what can you get from it, what can you add to it.
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