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Hey everyone, I’m Ryan from Propelio. Today, we talked with Lolita Shira, also known as “Take Action Low,” about Facebook marketing for real estate. Lolita has been a real estate investor for over a decade and is now diving into Facebook advertising to boost business. Let’s dive into what we learned from our chat.
Lolita, commonly referred to as Low, has been in the real estate game for over ten years. She started with flipping houses and buying and holding properties. Today, she coaches others on entering the business and runs a marketing company that specializes in Facebook advertising.
Lolita noticed early on that many real estate professionals were not utilizing social media to its full potential. She saw an opportunity in using platforms like Facebook to generate leads and build her business.
Facebook has invested billions in partnering with third-party data companies. They know everything about their users. This allows marketers to create highly targeted ads. For instance, you could create an ad that only shows to Oprah Winfrey if you wanted. This level of specificity can transform your marketing efforts.
Creating effective Facebook ads involves more than just hitting the “Boost Post” button. You need to understand Facebook’s rules and how to target specific demographics such as age, location, interests, and behaviors. Here are some tips from Lolita:
Lolita shared an instance where she generated 111 leads for a realtor client with just $200 spent on ads. These leads were a mix of buyers and sellers, proving the effectiveness of targeted Facebook advertising.
If you’re tech-savvy, you might want to take an online course to master Facebook ads. Lolita recommends RE Market Domination, which costs around $2,000. If you prefer to outsource, Lolita’s company, MLN Media, offers services starting at $1,000 per month plus an ad budget. This service includes building community pages, creating ads, and managing follow-up sequences.
Facebook marketing has proven to be a game-changer for real estate professionals, as demonstrated by Lolita Shira’s success. By leveraging Facebook’s extensive user data, creating targeted ads, and utilizing video content, real estate agents can generate high-quality leads and grow their businesses.
Whether you choose to master Facebook ads through courses like RE Market Domination or outsource to experts like MLN Media, the potential for boosting your real estate marketing efforts is immense. Start incorporating these strategies today to see remarkable results in your lead generation and client engagement.
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