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Mastering Real Estate Networking: Tips and Stories You Need to Hear

Networking is a vital part of real estate success. Today, we’ll cover how to find deals, share some horror stories, and reveal best practices for networking at real estate events. Grab a seat and let’s dive in.

The Essentials of Real Estate Networking

Have a Clear Goal

When you step into a networking event, know what you’re looking for:

  • Money partners
  • Deals
  • Contractors
  • Market intelligence

Start at one corner and work your way through the room, introducing yourself quickly to everyone. Your goal is to gather as much valuable information and as many quality contacts as possible.

Best Practices to Shine at Events

Here’s what seasoned networkers like Jason and Kaley do:

  1. Split the Room: If you’re with a teammate, divide the room. Each of you covers different areas, then regroup to share what you’ve learned and exchange business cards.
  2. Use Tech Tools: Kaley uses CamCard to scan business cards into her phone. She then exports this info into a Google Sheet and sends a BCC email to all contacts, making sure everyone gets a follow-up.
  3. Qualify Your Contacts: Ask pointed questions to filter out the tire kickers. For example, if someone says they are a passive investor, ask how many deals they’ve done in the last six months.

Be Prepared for Different Interactions

You’ll meet all kinds of people at these events, from seasoned pros to those just starting out. It’s crucial to figure out quickly who will be valuable to your business. Use simple questions to qualify them:

  • “What is your involvement in [specific sector]?”
  • “How many deals have you done in the last six months?”

These questions give you a quick read on someone’s experience and seriousness.

Networking Horror Stories

Odd Interactions

Networking events can feature a variety of entertaining, and sometimes uncomfortable, situations. Here are some classic types you might encounter:

  • Close Talker: The person who gets too close for comfort.
  • Free Food Hoover: Always first in line for snacks, treating appetizers like a full meal.
  • Overly Familiar Types: Those who overstep boundaries or use terms like “babe” and “boo” too soon.

How to Escape Awkward Conversations

You’ll sometimes need to break free from a conversation. Here are some tested methods:

  1. The Bathroom Excuse: Always a classic. “I need to use the restroom.”
  2. The Busy Phone Call: Pretend to get an important call or text and walk away.
  3. Find a Friend: Have a pre-arranged signal with a buddy to come rescue you by initiating a more urgent conversation.

Keeping Your Night in Check

Set Clear Boundaries

Networking events often come with free drinks, but keep it professional. Limit yourself to one or two drinks. You want to be memorable for the right reasons.

Plan Your Departure

If you know things could spiral into an all-night affair, plan ahead. Have someone with you to keep things in check. Use Uber or Lyft if you’ve had a few too many.

Know When to Leave

At around 8:36 PM, be ready to wind down. After this point, most people are just there for the social aspect. You’ve likely achieved all you can business-wise by this time.

Conclusion

In conclusion, successful networking in real estate is about having a clear goal, using best practices, and being prepared for various interactions. Whether you’re seeking money partners, deals, or contractors, approaching networking events strategically can help you maximize your time and connections. 

Remember to qualify your contacts to ensure you’re building valuable relationships and to handle awkward situations gracefully. Keep your professionalism intact by setting boundaries and knowing when to leave. By following these guidelines, you’ll be well on your way to making meaningful connections that can drive your real estate success.

Get started with Propelio and unlock all the tools you need to succeed in real estate. Sign up now for a 14-day FREE trial: Start Free Trial

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