Software Features

BROKERAGE SERVICES

Software Features

Property Data

Research properties and their owners, compile lists, and more.

MLS Comps

A multiple-listing service comparable tool.

Listings

List your properties with Propelio Realty for incredible savings.

Short Sales

If you have an underwater property, our experts can help.

For Education

Blog

Interesting and valuable articles from Propelio and the industry.

Academy

Real Estate education platform led by a team of professionals.

Propelio TV

A channel that gives daily updated archive of our live video.

Discover Propelio

About Us

Get to know Propelio better – explore our story and mission.

Map Coverage and Brokers

Shows MLS coverage and broker transactions in your state.

Referral Program

Share Propelio with friends and family to earn exciting rewards

Template is not defined.
Play Video

Understanding Lead Generation for Real Estate Investors: Insights from Christina Krause

Hey real estate enthusiasts! Today, I’m excited to share some invaluable insights from Christina Krause, a seasoned real estate investor and lead generation expert. If you’re serious about growing your real estate business, you’ll want to pay attention. Christina brings years of experience and a wealth of knowledge on how to effectively generate and manage leads.

Meet Christina Krause

Christina Krause hails from Delaware and has been an active real estate investor since 1999. Not only does she manage her own investments, but she also runs Postal Impact, a data and analytics-driven lead generation company for real estate investors. She’s been involved in everything from rental management to multifamily conversions and knows the highs and lows of the industry.

The Importance of Data in Lead Generation

Christina emphasizes the critical role data plays in successful lead generation. She highlights that knowing your numbers isn’t just helpful; it’s vital. Her approach involves using data to identify what’s working and what’s not, ensuring you’re not just relying on gut feelings or copying others blindly.

Letters vs. Postcards: A Case Study

In one example, Christina compares the effectiveness of sending letters versus postcards:

  • Postcards:
    • Lower cost
    • 0.86% response rate
    • 7 appointments booked
    • 2 deals closed
  • Letters:
    • Higher cost but higher impact
    • 1.37% response rate
    • 22 appointments booked
    • 8 deals closed

Insight: While letters are more expensive, they resulted in more appointments and closed deals, proving their worth despite the higher initial investment.

The Power of Retargeting

Christina stresses the need to retarget leads. Some people will never respond to a postcard but will react to a letter, a phone call, or a knock on their door. Retargeting ensures you’re not missing out on potential deals just because you didn’t try another method of contact.

Tracking Your Campaigns

One of the main takeaways is the importance of tracking every aspect of your marketing campaigns:

  • Response Rates: Initial reactions to your mailers.
  • Net Lead Rates: The actual valuable leads generated, after filtering out opt-outs.
  • Appointment Rates: How many leads convert into actual appointments.
  • Deals Closed: The final metric—the number of deals you close.

By meticulously tracking these metrics, Christina��s team helps clients identify high-value leads and discard ineffective ones, optimizing marketing efforts and maximizing returns.

Missed Opportunities in Lead Management

Christina points out that many businesses miss 30-35% of calls. These are potential leads that never get a callback. Implementing a system to track missed calls and following up immediately can significantly increase your conversion rates.

Follow-Up is Key

She also emphasizes that the majority of deals come from follow-up sequences. If 70-80% of deals are closed through persistent follow-up, it’s clear that dropping the ball here can cost you dearly. You need a system in place to ensure every lead gets the attention it deserves.

Automation and Outsourcing

Given the importance of data, Christina advises automating and outsourcing tasks when necessary. If data analytics isn’t your strong suit, hire someone or use a CRM system that can handle it for you. This allows you to focus on the high-level strategy and let the system take care of the details.

Conclusion

Christina Krause’s insights are a goldmine for any real estate investor looking to up their lead generation game. By focusing on data, retargeting, diligent tracking, and rigorous follow-up, you can transform the way you manage leads and significantly boost your success rate. Remember, understanding your numbers isn’t just an option—it’s a necessity.

So, are you ready to inject some serious science into your lead generation efforts? Start tracking, analyzing, and tweaking your approach to see the difference it can make!

show less

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Episodes

Play Video
78 minutes

Good morning, everyone! I’m Ron, and today, along with Daniel from Propelio, we’re...

Play Video
10 minutes

Exploring owner financing in real estate opens up a unique pathway to property...

Play Video
16 minutes

Max Maxwell has become a name to reckon with in the real estate...

Play Video
32 minutes

Getting into real estate can be daunting, especially when trying to secure private...

Play Video
47 minutes

Hey real estate enthusiasts! Today, I’m excited to share some invaluable insights from...

Play Video
33 minutes

Hey everyone, Grant Kemp here from Creative Cash Flow. Today, I want to...

Play Video
44 minutes

Good morning, investors! Today, we’re diving into one of the most crucial skills...

Play Video
43 minutes

Good morning, everyone! Welcome back to episode 5 of “Grant Teaches You Something.”...

Play Video
9 minutes

Hey there! Today, I’m excited to give you a quick rundown of how...

Play Video
10 minutes

Today, we’re diving into the basics of owner financing, one of my favorite...

Propelio TV

Do you love learning from your favorite hosts? Subscribe and we will notify you when we release new shows.