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How to Make Your Marketing Stand Out with a Personal Touch

In today’s fast-paced world, making a personal connection with potential clients through your marketing is more important than ever. One effective way to achieve this is by incorporating handwriting into your marketing materials. Handwriting adds that personal touch, making your marketing pieces feel more authentic and engaging.

Why Handwriting Matters in Marketing

Handwritten elements in your marketing materials can significantly impact the reader’s perception. They feel more personal and genuine compared to standard printed texts. This personal touch can make your marketing stand out and draw more positive responses.

Getting Started with Handwritten Envelopes

Start with the envelopes. If you’re working on a small-scale campaign, consider involving family members with good handwriting to handwrite the addresses. It’s a simple and effective way to add a personal touch without breaking the bank. For larger campaigns, you can still maintain that handwritten quality by using handwriting fonts and techniques that mimic real handwriting.

Creating Realistic Handwriting in Large-Scale Campaigns

Handwritten Signatures and PS Lines

One way to add a personal touch to large-scale campaigns is by including a handwritten signature and a handwritten PS line. This can be achieved by writing your signature and PS, scanning them, and then editing these images using software like GIMP (a free Photoshop alternative).

Step-by-Step Guide to Using GIMP:

  1. Download GIMP: Head to gimp.org and download the software.
  2. Scan Your Signature: Scan your signature at a high DPI, but not the highest. Aim for around 7 on a scale of 1 to 10.
  3. Open in GIMP: Once scanned, open the image in GIMP.
  4. Add Alpha Channel: Right-click on your image layer and add an alpha channel to allow for transparency.
  5. Select by Color: Use the ‘Select by Color’ tool to select the off-white background around your signature and delete it.
  6. Adjust Your Selection: Use the threshold tool to refine the selection and ensure it captures all the off-white areas without cutting into your signature.
  7. Export as TIFF: Export your cleaned signature as a TIFF file to maintain the transparency.

Creating Handwriting Fonts

For a completely handwritten look, consider creating a handwriting font. Standard handwriting fonts can look fake because each letter appears identical every time. A more realistic font can be made using tools like Calligraphr, which allows you to create a font with multiple variants for each character.

Using Calligraphr:

  1. Sign Up: Go to calligraphr.com and create an account.
  2. Create Variants: Write each letter multiple times (up to 15 variants per character) and upload them.
  3. Generate Font: Calligraphr will generate a font with randomized letters, making your text look more natural.

Printer Recommendations

The printer you use also plays a significant role in achieving a realistic handwritten look. The HP Pro 8600 series is recommended for its speed and quality. Ensure your colors are calibrated correctly to maintain the authenticity of the handwritten look.

Testing and Iteration

Before rolling out your campaign, print samples and critically examine them. Look for any signs that give away the printed nature of the text, like the absence of pen indentations or off-white backgrounds. Adjust your settings and reprint until it looks just right.

Conclusion

Incorporating handwriting into your marketing materials is a powerful way to create a personal connection with potential clients. Whether it’s through handwritten envelopes, signatures, PS lines, or even custom handwriting fonts, the personal touch can make your marketing feel more authentic and engaging. 

By carefully crafting and testing these elements, you can enhance your materials’ appeal and stand out in a crowded market. Embrace the charm of handwriting and watch how it transforms your marketing efforts.

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