Research properties and their owners, compile lists, and more.
A multiple-listing service comparable tool.
List your properties with Propelio Realty for incredible savings.
If you have an underwater property, our experts can help.
A channel that gives daily updated archive of our live video.
Get to know Propelio better – explore our story and mission.
Shows MLS coverage and broker transactions in your state.
Share Propelio with friends and family to earn exciting rewards
In today’s fast-paced world, making a personal connection with potential clients through your marketing is more important than ever. One effective way to achieve this is by incorporating handwriting into your marketing materials. Handwriting adds that personal touch, making your marketing pieces feel more authentic and engaging.
Handwritten elements in your marketing materials can significantly impact the reader’s perception. They feel more personal and genuine compared to standard printed texts. This personal touch can make your marketing stand out and draw more positive responses.
Start with the envelopes. If you’re working on a small-scale campaign, consider involving family members with good handwriting to handwrite the addresses. It’s a simple and effective way to add a personal touch without breaking the bank. For larger campaigns, you can still maintain that handwritten quality by using handwriting fonts and techniques that mimic real handwriting.
One way to add a personal touch to large-scale campaigns is by including a handwritten signature and a handwritten PS line. This can be achieved by writing your signature and PS, scanning them, and then editing these images using software like GIMP (a free Photoshop alternative).
For a completely handwritten look, consider creating a handwriting font. Standard handwriting fonts can look fake because each letter appears identical every time. A more realistic font can be made using tools like Calligraphr, which allows you to create a font with multiple variants for each character.
The printer you use also plays a significant role in achieving a realistic handwritten look. The HP Pro 8600 series is recommended for its speed and quality. Ensure your colors are calibrated correctly to maintain the authenticity of the handwritten look.
Before rolling out your campaign, print samples and critically examine them. Look for any signs that give away the printed nature of the text, like the absence of pen indentations or off-white backgrounds. Adjust your settings and reprint until it looks just right.
Incorporating handwriting into your marketing materials is a powerful way to create a personal connection with potential clients. Whether it’s through handwritten envelopes, signatures, PS lines, or even custom handwriting fonts, the personal touch can make your marketing feel more authentic and engaging.
By carefully crafting and testing these elements, you can enhance your materials’ appeal and stand out in a crowded market. Embrace the charm of handwriting and watch how it transforms your marketing efforts.
Get started with Propelio and unlock all the tools you need to succeed in real estate. Sign up now for a 14-day FREE trial: Start Free Trial
Many have asked how I climbed from wholesaling five years ago to flipping...
Welcome to the Real Estate Business Mastery Show! In today’s episode, we recap...
Welcome to another insightful episode of the Real Estate Power Hour. Today, we...
Good morning, everyone! I’m Robert Kelley, and today I’ve got Kristen Gary Saad...
Hey everyone, I’m Ryan from Propelio. Today, we talked with Lolita Shira, also...
Do you remember the first time you tried to solve a complex problem?...
Understanding the real estate market is crucial for investors looking to thrive and...
Hey folks, Blade Johnson here from Finishing Touches in Fort Worth, Texas. Today,...
In today’s fast-paced world, staying on top of your health can be a...
Hey everyone, good morning! I’m Ryan with Propelio, and today in the studio,...
Do you love learning from your favorite hosts? Subscribe and we will notify you when we release new shows.
You will never be left on your own. Our live chat is watched like Fort Knox, and that’s why our median response time is under 3 minutes. Have a question? Send us a message in the chat bubble in the bottom right corner.
Services
Resources